Krishna Reddy, marking the Telugu film-making debut of Zee Films Pvt. Finally, producer Shyamprasad Reddy's hard work paid off! Much delayed and talked-about film Bank was unable to sustain any interest and became a super dud at the box-office, marking the second straight Telugu film and flop for Jackie Shroff ( Asthram being the first). The first 40-day run was tremendous but the collections slowly started fizzling after 6 weeks. Arundhati was delayed for various reasons, and was finally released to extraordinary openings, becoming one of the big hits of all time in Telugu Cinema. Maskaa started off with good openings and settled as average once Arundhati hit the screen.
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It set a new trend in Tollywood - the movie's original DVD released within 50 days and the film was even telecast by a TV channel within just 100 days of its release! Indumathi, another freemake (of Alfred Hitchcock's much-celebrated film Psycho), didn't hit the bull's eye. The film was just okay at the box-office. (The film is a freemake of Dasari's Swayamvaram.) Krissnavamsi came up with Sashirekha Parinayam with Tarun and Genelia in the lead but Tarun essentially only supporting her role until the climax. The film showed his bad taste and proved that he cannot even copy a film properly. While 2008 started with Posani Krishna Murali's Aapada Mokkula Vaadu, 2009 started with his Mental Krishna. Following is a monthwise review of Telugu Cinema last year. Only a few of them are worth-mentioning, though. While 150 directors debuted last year, nearly half of that number - 74, to be precise - ventured into the film industry in 2009. More interesting is that they were non-Indian! 2012 and Avatar became super-grosser dubbed films of the year, setting their own records and breaking records in some centers. The year had only three big hits Arundhathi, Kick, Magadheera but that's better than last year! On the other hand, this year also witnessed a lot of flops too! Interestingly, two dubbed films came up on the list of Telugu hit films this year. The list of atrocities goes on, giving sleepless nights to producers who loan money on high interest rates. Shootings were disrupted, sets suffered arson, cast and crew were attacked, production/distribution offices were attacked and even taken over for a while.
Some films that announced their release date were postponed indefinitely! Even films already in the theaters were called off due to problems with the agitators. Towards the fag end of the year, release of films was delayed or even stopped due to the political agitations pertaining to separate Telangana. During the first half of the year, stars were busy with politics and elections, and most films had to stall their shootings and wait, as the stars roamed all over the state. Telugu Cinema faced so many problems before, but this year the problems they had were a lot different from before. Good openers that could not sustain till the end: